All posts by Glaudisa

Happy 2018 to Everyone!

1,2,3, Done!

The brief lifetime
of an online Illustration

This photo-realistic illustration took me around 30 hours to complete it at this stage of finish, I could go on further but 2018 is fast approaching, literally!

I know that images produced for online use have a shorter life-span than a soap bubble, but it’s my passion and so this reality doesn’t deter me.

Every year I am happy to use this occasion to showcase my design skills in one of my favorite design disciplines.

I have always found Photo-realistic illustrations fascinating, from American Pop Art, to comics, to Japanese Manga, the attention to detail and sharp lighting have always been for me a great source of inspiration.
I hope you like it!

See the gallery for an overview on how the image was created.

The Instagram logo restyle as I see it

Among some updates to their site Instagram has just released an updated version of their logo. Looking at the new mark seems to me  that it’s in line with the current design trends mainly following what the current Apple’s iOS has established in terms of iconography.

When Instagram was launched I think their idea was to use a viewfinder camera as their icon to suggest the use and possibly the style of photography they intended for the audience to showcase. Much the same way vinyl records and turntables are used as visuals by DJ’s and producers to evoke that “old school” feeling in a time of digital streaming.

My question then is how much longer will Instagram continue with the viewfinder camera icon when it’s obvious that pretty much everyone posting to their site is using a phone-camera or a DSLR? In thinking about this, I quickly jumped to my Ilustrator and worked on a comp for the current Instagram icon as a phone-camera.

Instagram logo study-01

Conceptually i think the icon works well, i do however acknowledge that visually is too big of a jump for our beloved viewfinder camera icon to make.

Perhaps in a couple of more years!

A bright face for a dental office

Bright_dental_original_logo


Bright Dental is a network of dental offices in the Los Angeles metropolitan area. The objective was to rebrand the group bringing all the individual offices under a common visual standard, integrating and standardizing several patient forms and communications to simplify management and operations.

Ethos Factory has developed several aspects of the new brand identity, here are some categories of the work we produced:

Corporate Identity
Logo; Stationery; Patient forms

Corporate communications
Promotional materials

Retail graphics
In-office signage; Posters

 

Mobile first Website design

How is your website performing when accessed from a mobile device? Is the load time optimized for cellular data networks? Is the site navigation suitable for touch-screen? These are only a few questions that you should consider when evaluating your current site.

Visit Livzey.com

One prediction is that “in 2014 mobile internet should take over desktop internet usage.” Whichever way one analyzes the mobile usage numbers, common sense tells us the percentage of mobile usage is significant and growing.

Visit THALASSA Capital

As important as it is to ask “How many use mobile devices?”, it may be more important to ask “How?” Is the type of activity that will lead people to do business with you happening on a mobile device? It may be that the demographic that has an interest in your product or service uses mobile devices more than the general population. And it may be that your prospective clients are more likely to explore, research, or follow shared links while on their mobile devices. The predominant mobile phone operator in Japan found that 60% of all smartphone data was used indoors, often while the user is watching TV or surfing on a more traditional computer. Analyzing internet usage habits can get complex pretty quickly. But let’s not miss the forest through the trees! In my opinion, it is a no-brainer. Just as people quit asking, a long time ago whether their business needed to be on the web in general, it is clear from the numbers and their trajectory that our web sites need to be usable on the mobile web now!

Visit Back to Balance

If your existing web site is not-so-usable on mobile devices, small devices like phones and tablets, there are a couple of ways you can go: rebuild your existing site, or start from scratch. It depends on whether you were ready for a change anyway. It may cost almost as much to rebuild your site so that it works on all devices as it would to build a new site from scratch.  If you are happy with your existing web site, we can rebuild it and you’ll save because we can skip the design and planning phases. If you want to make any significant changes while we’re at it, we’ll just start the process from design on up so you get the most for your money. If you want to have blogging capabilities on your new site, you’re in luck!

Visit Com.It.Es.

These days, blogging systems, like WordPress and Joomla! (known as content management systems), come with responsive frameworks built right in. So whether you want us to build you a blogging site from scratch, customize an existing template, or just set one up for you, costs will be reasonable.

 

Banner Ads for the Hilton Group

I developed these campaigns for the Hilton Group with iProspect’s Fort Worth office. The challenge we to create something new and fresh for a group that deploys hundreds of online campaigns globally every month, and to do so for their most valuable brand Waldorf Astoria among other things. To make things more interesting I had to comply to stringent branding guidelines and was also given a short turnaround time, I am glad to say the client was pleased with the outcome.

Online Boutique Concept

For this  concept site I developed the user interface, copy strategy, art direction, and all the graphic navigation elements . The site was produced with two programmers and was used as a prototype to illustrate the overall concept and simulate the shopping experience.

Click on the image to see some screen grabs of the site, you can also access the concept site here and navigate it. Please note that given the demonstrative nature of the site, most of the functionalities are mocked-up and only one collection and one product simulate the complete purchase flow.

 

 

 

 

Brand books

This project began as a way to continue and expand our print experience in a time of Web and digital-based communications, an idea John Livzey and I pursued in a selfish way.

We put together book projects for the sheer pleasure of seeing our work presented and packaged in an appealing way. Of course, this is now possible with the advent of high-end digital printing and with the binding abilities of our friend Carlos Benitez at Global Media Network.

Ethos Factory has produced two prototypes books; first, a self-promotional piece for John’s exceptional photographic abilities and my rigorous art direction; the second is dedicated to the exotic cars owned by the late fashion designer Bijan.

The respective titles and .PDF file for download are listed below:

Auto-emotive

Phot-Oh!

Download