The year for choosing, if it only came in a pill. The idea came to me thinking of the Presidential elections, an important event which increasingly focuses the word’s attention. I wanted to highlight the importance of this event without taking sides by simply emphasizing the importance of this moment in time. I hope you like my attempt and find the message compelling.
This illustration is available in print in a variety of sizes and finishes, contact me via Email if you would like to get a copy for yourself of to send as a present.
Happy New Year, make it count!
The keyline view of the finished illustration, here all the elements are visible
The empty page, everything starts here
The plastic blister with the alluminum back
The plastic blister with the alluminum back with logo pattern
The plastic blister with the alluminum back with logo pattern overlay
The back with the rendered pills with some lighting effects
The back with the rendered pills with some lighting effects with the headline
The back with the rendered pills with some lighting effects with the headline and other text elements
The pill shading is added for depth
The clear plastic blister thtat covers the pills is added
Print is quickly loosing ground to Web and digitally delivered
communications, however there’s something to be said about the
connection we feel with a well crafted brochure, catalog or newsletter
as we turn its pages. The level of complexity and technical fascination
that printing can convey to even the most casual viewer makes us ponder
if this art form will ever become obsolete, or even extinct.
Ethos Factory has produced several complex print products for companies around the world, here are some of the categories:
Among some updates to their site Instagram has just released an updated version of their logo. Looking at the new mark seems to me that it’s in line with the current design trends mainly following what the current Apple’s iOS has established in terms of iconography.
When Instagram was launched I think their idea was to use a viewfinder camera as their icon to suggest the use and possibly the style of photography they intended for the audience to showcase. Much the same way vinyl records and turntables are used as visuals by DJ’s and producers to evoke that “old school” feeling in a time of digital streaming.
My question then is how much longer will Instagram continue with the viewfinder camera icon when it’s obvious that pretty much everyone posting to their site is using a phone-camera or a DSLR? In thinking about this, I quickly jumped to my Ilustrator and worked on a comp for the current Instagram icon as a phone-camera.
Conceptually i think the icon works well, i do however acknowledge that visually is too big of a jump for our beloved viewfinder camera icon to make.
Bright Dental is a network of dental offices in the Los Angeles metropolitan area. The objective was to rebrand the group bringing all the individual offices under a common visual standard, integrating and standardizing several patient forms and communications to simplify management and operations.
Ethos Factory has developed several aspects of the new brand identity, here are some categories of the work we produced:
Corporate Identity Logo; Stationery; Patient forms
How is your website performing when accessed from a mobile device? Is the load time optimized for cellular data networks? Is the site navigation suitable for touch-screen? These are only a few questions that you should consider when evaluating your current site.
One prediction is that “in 2014 mobile internet should take over desktop internet usage.” Whichever way one analyzes the mobile usage numbers, common sense tells us the percentage of mobile usage is significant and growing.
As important as it is to ask “How many use mobile devices?”, it may be more important to ask “How?” Is the type of activity that will lead people to do business with you happening on a mobile device? It may be that the demographic that has an interest in your product or service uses mobile devices more than the general population. And it may be that your prospective clients are more likely to explore, research, or follow shared links while on their mobile devices. The predominant mobile phone operator in Japan found that 60% of all smartphone data was used indoors, often while the user is watching TV or surfing on a more traditional computer. Analyzing internet usage habits can get complex pretty quickly. But let’s not miss the forest through the trees! In my opinion, it is a no-brainer. Just as people quit asking, a long time ago whether their business needed to be on the web in general, it is clear from the numbers and their trajectory that our web sites need to be usable on the mobile web now!
If your existing web site is not-so-usable on mobile devices, small devices like phones and tablets, there are a couple of ways you can go: rebuild your existing site, or start from scratch. It depends on whether you were ready for a change anyway. It may cost almost as much to rebuild your site so that it works on all devices as it would to build a new site from scratch. If you are happy with your existing web site, we can rebuild it and you’ll save because we can skip the design and planning phases. If you want to make any significant changes while we’re at it, we’ll just start the process from design on up so you get the most for your money. If you want to have blogging capabilities on your new site, you’re in luck!
These days, blogging systems, like WordPress and Joomla! (known as content management systems), come with responsive frameworks built right in. So whether you want us to build you a blogging site from scratch, customize an existing template, or just set one up for you, costs will be reasonable.
This is campaign was conceived to leverage the attention the SoundSticks gained with the Apple community, hence the simple white layout and the super-clean photo art direction. The ads have also been used in Japan, typesetting in this case became for me an exercise in abstraction.