Gianni Bulgari’s Enigma Watches

An innovative luxury brand, the brainchild of legendary Italian jeweler Gianni Bulgari, Enigma represents today a rare example of Maison D’Art of genuinely despotic nature, in the tradition of extraordinary brands of the past which today appear transfigured as modern corporations.

At Enigma, Mr. Bulgari’s involvement is total and dictates the development of each component, whether it’s a watch case or a store display, to his exacting standards.

It has been my privilege to help Mr. Bulgari develop several aspects of the new brand identity.

Corporate Identity

Logo refinements; Sales materials; Product manuals; Identity and advertising guidelines manuals.

Advertising

International Advertising strategy; Campaign development; Product photography.

Retail graphics

Window displays; Packaging; Retail graphics.