An Engineering Legacy and other stories

Print is quickly loosing ground to Web and digitally delivered communications, however there’s something to be said about the connection we feel with a well crafted brochure, catalog or newsletter as we turn its pages. The level of complexity and technical fascination that printing can convey to even the most casual viewer makes us ponder if this art form will ever become obsolete, or even extinct.


Ethos Factory has produced several complex print products for companies around the world, here are some of the categories:

  • Brochures
    Sales and customer materials
  • Corporate Magazines
    Award-winning industry-specific publications
  • Newsletters
    Professional associations – chapter and national news and updates

Annual Reports

Although digital communications have supplanted Annual Reports as a communication tool, this type of publication still retains an important role in a corporation’s brand identity.

Ethos Factory has produced several annual reports for AECOM, some of which have won professional awards for both design and production. Here are some of the examples:

 
  • Creative Direction
    Conceptual creative development
  • Production Coordination
    Layout production, photo editing and post-production, special graphics creation
  • Pre-press quality control
    Vendor selection and coordination, pre-press proofing and approval, final press-check

Happy 2019 to Everyone!

LOVE, MONEY, SUCCESS

We hope this year you will be able to solve the endless Rubik’s cubes life throws our way.

We could say that patience, dedication, and hard work are for sure key ingredients to solve the pesky puzzle.

We wish you a fabulous new year and the successful pursuit of everything you wish for.

See the gallery for an overview on how the image was created.

The Instagram logo restyle as I see it

Among some updates to their site Instagram has just released an updated version of their logo. Looking at the new mark seems to me  that it’s in line with the current design trends mainly following what the current Apple’s iOS has established in terms of iconography.

When Instagram was launched I think their idea was to use a viewfinder camera as their icon to suggest the use and possibly the style of photography they intended for the audience to showcase. Much the same way vinyl records and turntables are used as visuals by DJ’s and producers to evoke that “old school” feeling in a time of digital streaming.

My question then is how much longer will Instagram continue with the viewfinder camera icon when it’s obvious that pretty much everyone posting to their site is using a phone-camera or a DSLR? In thinking about this, I quickly jumped to my Ilustrator and worked on a comp for the current Instagram icon as a phone-camera.

Instagram logo study-01

Conceptually i think the icon works well, i do however acknowledge that visually is too big of a jump for our beloved viewfinder camera icon to make.

Perhaps in a couple of more years!

A bright face for a dental office

Bright_dental_original_logo


Bright Dental is a network of dental offices in the Los Angeles metropolitan area. The objective was to rebrand the group bringing all the individual offices under a common visual standard, integrating and standardizing several patient forms and communications to simplify management and operations.

Ethos Factory has developed several aspects of the new brand identity, here are some categories of the work we produced:

Corporate Identity
Logo; Stationery; Patient forms

Corporate communications
Promotional materials

Retail graphics
In-office signage; Posters

 

Mobile first Website design

How is your website performing when accessed from a mobile device? Is the load time optimized for cellular data networks? Is the site navigation suitable for touch-screen? These are only a few questions that you should consider when evaluating your current site.

Visit Livzey.com

One prediction is that “in 2014 mobile internet should take over desktop internet usage.” Whichever way one analyzes the mobile usage numbers, common sense tells us the percentage of mobile usage is significant and growing.

Visit THALASSA Capital

As important as it is to ask “How many use mobile devices?”, it may be more important to ask “How?” Is the type of activity that will lead people to do business with you happening on a mobile device? It may be that the demographic that has an interest in your product or service uses mobile devices more than the general population. And it may be that your prospective clients are more likely to explore, research, or follow shared links while on their mobile devices. The predominant mobile phone operator in Japan found that 60% of all smartphone data was used indoors, often while the user is watching TV or surfing on a more traditional computer. Analyzing internet usage habits can get complex pretty quickly. But let’s not miss the forest through the trees! In my opinion, it is a no-brainer. Just as people quit asking, a long time ago whether their business needed to be on the web in general, it is clear from the numbers and their trajectory that our web sites need to be usable on the mobile web now!

Visit Back to Balance

If your existing web site is not-so-usable on mobile devices, small devices like phones and tablets, there are a couple of ways you can go: rebuild your existing site, or start from scratch. It depends on whether you were ready for a change anyway. It may cost almost as much to rebuild your site so that it works on all devices as it would to build a new site from scratch.  If you are happy with your existing web site, we can rebuild it and you’ll save because we can skip the design and planning phases. If you want to make any significant changes while we’re at it, we’ll just start the process from design on up so you get the most for your money. If you want to have blogging capabilities on your new site, you’re in luck!

Visit Com.It.Es.

These days, blogging systems, like WordPress and Joomla! (known as content management systems), come with responsive frameworks built right in. So whether you want us to build you a blogging site from scratch, customize an existing template, or just set one up for you, costs will be reasonable.

 

Banner Ads for the Hilton Group

I developed these campaigns for the Hilton Group with iProspect’s Fort Worth office. The challenge we to create something new and fresh for a group that deploys hundreds of online campaigns globally every month, and to do so for their most valuable brand Waldorf Astoria among other things. To make things more interesting I had to comply to stringent branding guidelines and was also given a short turnaround time, I am glad to say the client was pleased with the outcome.