Print is quickly loosing ground to Web and digitally delivered
communications, however there’s something to be said about the
connection we feel with a well crafted brochure, catalog or newsletter
as we turn its pages. The level of complexity and technical fascination
that printing can convey to even the most casual viewer makes us ponder
if this art form will ever become obsolete, or even extinct.
Ethos Factory has produced several complex print products for companies around the world, here are some of the categories:
For this concept site I developed the user interface, copy strategy, art direction, and all the graphic navigation elements . The site was produced with two programmers and was used as a prototype to illustrate the overall concept and simulate the shopping experience.
Click on the image to see some screen grabs of the site, you can also access the concept site hereand navigate it.
Please note that given the demonstrative nature of the site, most of the functionalities are mocked-up and only one collection and one product simulate the complete purchase flow.
Bright Dental is a network of dental offices in the Los Angeles metropolitan area. The objective was to rebrand the group bringing all the individual offices under a common visual standard, integrating and standardizing several patient forms and communications to simplify management and operations.
Ethos Factory has developed several aspects of the new brand identity, here are some categories of the work we produced:
Corporate Identity Logo; Stationery; Patient forms
How is your website performing when accessed from a mobile device? Is the load time optimized for cellular data networks? Is the site navigation suitable for touch-screen? These are only a few questions that you should consider when evaluating your current site.
One prediction is that “in 2014 mobile internet should take over desktop internet usage.” Whichever way one analyzes the mobile usage numbers, common sense tells us the percentage of mobile usage is significant and growing.
As important as it is to ask “How many use mobile devices?”, it may be more important to ask “How?” Is the type of activity that will lead people to do business with you happening on a mobile device? It may be that the demographic that has an interest in your product or service uses mobile devices more than the general population. And it may be that your prospective clients are more likely to explore, research, or follow shared links while on their mobile devices. The predominant mobile phone operator in Japan found that 60% of all smartphone data was used indoors, often while the user is watching TV or surfing on a more traditional computer. Analyzing internet usage habits can get complex pretty quickly. But let’s not miss the forest through the trees! In my opinion, it is a no-brainer. Just as people quit asking, a long time ago whether their business needed to be on the web in general, it is clear from the numbers and their trajectory that our web sites need to be usable on the mobile web now!
If your existing web site is not-so-usable on mobile devices, small devices like phones and tablets, there are a couple of ways you can go: rebuild your existing site, or start from scratch. It depends on whether you were ready for a change anyway. It may cost almost as much to rebuild your site so that it works on all devices as it would to build a new site from scratch. If you are happy with your existing web site, we can rebuild it and you’ll save because we can skip the design and planning phases. If you want to make any significant changes while we’re at it, we’ll just start the process from design on up so you get the most for your money. If you want to have blogging capabilities on your new site, you’re in luck!
These days, blogging systems, like WordPress and Joomla! (known as content management systems), come with responsive frameworks built right in. So whether you want us to build you a blogging site from scratch, customize an existing template, or just set one up for you, costs will be reasonable.
This is campaign was conceived to leverage the attention the SoundSticks gained with the Apple community, hence the simple white layout and the super-clean photo art direction. The ads have also been used in Japan, typesetting in this case became for me an exercise in abstraction.
iProspect is a leader in online services, and lots of time and know-how go into sharing best practices with its clients about navigating the complexities of digital communications.
Of course, many of us are interested in learning about how to understand these processes better, but who will have the time and patience to sort through a thick document full of technical terms? The answer for us was easy; turn the report into a slick magazine. The editorial design will make it easy for readers to be drawn into a very technical subject without feeling overwhelmed. The magazine was distributed digitally and in printed form.