The year for choosing, if it only came in a pill. The idea came to me thinking of the Presidential elections, an important event which increasingly focuses the word’s attention. I wanted to highlight the importance of this event without taking sides by simply emphasizing the importance of this moment in time. I hope you like my attempt and find the message compelling.
This illustration is available in print in a variety of sizes and finishes, contact me via Email if you would like to get a copy for yourself of to send as a present.
Happy New Year, make it count!
The keyline view of the finished illustration, here all the elements are visible
The empty page, everything starts here
The plastic blister with the alluminum back
The plastic blister with the alluminum back with logo pattern
The plastic blister with the alluminum back with logo pattern overlay
The back with the rendered pills with some lighting effects
The back with the rendered pills with some lighting effects with the headline
The back with the rendered pills with some lighting effects with the headline and other text elements
The pill shading is added for depth
The clear plastic blister thtat covers the pills is added
The project came to be by way of a Milan agency that was looking for proposals for the rebranding of an Italian radio station popular for their pop music appeal.
Conceptually I wanted to highlight the eclectic appeal of the station, so the logo tagline for the presentation was as follows: Radio KissKiss, tutti i colori della musica. Which in Italian means: Radio KissKiss, all the colors of music. Which to me created a strong visual connection between sight and sound, given that a radio is not a visual medium.
The idea was to invert the second “Kiss” making it a mirror reading, opening the possibility of making the brand legible from different viewing angles. In doing so I was thinking of how the logo would work on stickers, an item very popular when merchandising for teenagers at sponsored events.
To present the concept I worked with the team to put together a small music video, we were dealing with music after all. The clip is made using stock footage we had, adding several elements in After Effects to complete the piece.
I developed these campaigns for the Hilton Group with iProspect’s Fort Worth office. The challenge we to create something new and fresh for a group that deploys hundreds of online campaigns globally every month, and to do so for their most valuable brand Waldorf Astoria among other things. To make things more interesting I had to comply to stringent branding guidelines and was also given a short turnaround time, I am glad to say the client was pleased with the outcome.
Print is quickly loosing ground to Web and digitally delivered
communications, however there’s something to be said about the
connection we feel with a well crafted brochure, catalog or newsletter
as we turn its pages. The level of complexity and technical fascination
that printing can convey to even the most casual viewer makes us ponder
if this art form will ever become obsolete, or even extinct.
Ethos Factory has produced several complex print products for companies around the world, here are some of the categories:
For this concept site I developed the user interface, copy strategy, art direction, and all the graphic navigation elements . The site was produced with two programmers and was used as a prototype to illustrate the overall concept and simulate the shopping experience.
Click on the image to see some screen grabs of the site, you can also access the concept site hereand navigate it.
Please note that given the demonstrative nature of the site, most of the functionalities are mocked-up and only one collection and one product simulate the complete purchase flow.
Bright Dental is a network of dental offices in the Los Angeles metropolitan area. The objective was to rebrand the group bringing all the individual offices under a common visual standard, integrating and standardizing several patient forms and communications to simplify management and operations.
Ethos Factory has developed several aspects of the new brand identity, here are some categories of the work we produced:
Corporate Identity Logo; Stationery; Patient forms