Happy 2020 everyone!

The year for choosing, if it only came in a pill. The idea came to me thinking of the Presidential elections, an important event which increasingly focuses the word’s attention. I wanted to highlight the importance of this event without taking sides by simply emphasizing the importance of this moment in time. I hope you like my attempt and find the message compelling.

This illustration is available in print in a variety of sizes and finishes, contact me via Email if you would like to get a copy for yourself of to send as a present.

Happy New Year, make it count!

 

KISS KISS RADIO All the colors of music

The project came to be by way of a Milan agency that was looking for proposals for the rebranding of an Italian radio station popular for their pop music appeal.

Conceptually I wanted to highlight the eclectic appeal of the station, so the logo tagline for the presentation was as follows: Radio KissKiss, tutti i colori della musica. Which in Italian means: Radio KissKiss, all the colors of music. Which to me created a strong visual connection between sight and sound, given that a radio is not a visual medium.

The idea was to invert the second “Kiss” making it a mirror reading, opening the possibility of making the brand legible from different viewing angles. In doing so I was thinking of how the logo would work on stickers, an item very popular when merchandising for teenagers at sponsored events.

To present the concept I worked with the team to put together a small music video, we were dealing with music after all. The clip is made using stock footage we had, adding several elements in After Effects to complete the piece.

Banner Ads for the Hilton Group

I developed these campaigns for the Hilton Group with iProspect’s Fort Worth office. The challenge we to create something new and fresh for a group that deploys hundreds of online campaigns globally every month, and to do so for their most valuable brand Waldorf Astoria among other things. To make things more interesting I had to comply to stringent branding guidelines and was also given a short turnaround time, I am glad to say the client was pleased with the outcome.

An Engineering Legacy and other stories

Print is quickly loosing ground to Web and digitally delivered communications, however there’s something to be said about the connection we feel with a well crafted brochure, catalog or newsletter as we turn its pages. The level of complexity and technical fascination that printing can convey to even the most casual viewer makes us ponder if this art form will ever become obsolete, or even extinct.


Ethos Factory has produced several complex print products for companies around the world, here are some of the categories:

  • Brochures
    Sales and customer materials
  • Corporate Magazines
    Award-winning industry-specific publications
  • Newsletters
    Professional associations – chapter and national news and updates

Annual Reports

Although digital communications have supplanted Annual Reports as a communication tool, this type of publication still retains an important role in a corporation’s brand identity.

Ethos Factory has produced several annual reports for AECOM, some of which have won professional awards for both design and production. Here are some of the examples:

  • Creative Direction
    Conceptual creative development
  • Production Coordination
    Layout production, photo editing and post-production, special graphics creation
  • Pre-press quality control
    Vendor selection and coordination, pre-press proofing and approval, final press-check

Online Boutique Concept

For this  concept site I developed the user interface, copy strategy, art direction, and all the graphic navigation elements . The site was produced with two programmers and was used as a prototype to illustrate the overall concept and simulate the shopping experience.

Click on the image to see some screen grabs of the site, you can also access the concept site here and navigate it.

Please note that given the demonstrative nature of the site, most of the functionalities are mocked-up and only one collection and one product simulate the complete purchase flow.

Happy 2019 to Everyone!

LOVE, MONEY, SUCCESS

We hope this year you will be able to solve the endless Rubik’s cubes life throws our way.

We could say that patience, dedication, and hard work are for sure key ingredients to solve the pesky puzzle.

We wish you a fabulous new year and the successful pursuit of everything you wish for.

See the gallery for an overview on how the image was created.

A bright face for a dental office

Bright_dental_original_logo


Bright Dental is a network of dental offices in the Los Angeles metropolitan area. The objective was to rebrand the group bringing all the individual offices under a common visual standard, integrating and standardizing several patient forms and communications to simplify management and operations.

Ethos Factory has developed several aspects of the new brand identity, here are some categories of the work we produced:

Corporate Identity
Logo; Stationery; Patient forms

Corporate communications
Promotional materials

Retail graphics
In-office signage; Posters