Annual Reports

Although digital communications have supplanted Annual Reports as a communication tool, this type of publication still retains an important role in a corporation’s brand identity.

Ethos Factory has produced several annual reports for AECOM, some of which have won professional awards for both design and production. Here are some of the examples:

  • Creative Direction
    Conceptual creative development
  • Production Coordination
    Layout production, photo editing and post-production, special graphics creation
  • Pre-press quality control
    Vendor selection and coordination, pre-press proofing and approval, final press-check

Online Boutique Concept

For this  concept site I developed the user interface, copy strategy, art direction, and all the graphic navigation elements . The site was produced with two programmers and was used as a prototype to illustrate the overall concept and simulate the shopping experience.

Click on the image to see some screen grabs of the site, you can also access the concept site here and navigate it.

Please note that given the demonstrative nature of the site, most of the functionalities are mocked-up and only one collection and one product simulate the complete purchase flow.

Happy 2019 to Everyone!

LOVE, MONEY, SUCCESS

We hope this year you will be able to solve the endless Rubik’s cubes life throws our way.

We could say that patience, dedication, and hard work are for sure key ingredients to solve the pesky puzzle.

We wish you a fabulous new year and the successful pursuit of everything you wish for.

See the gallery for an overview on how the image was created.

A bright face for a dental office

Bright_dental_original_logo


Bright Dental is a network of dental offices in the Los Angeles metropolitan area. The objective was to rebrand the group bringing all the individual offices under a common visual standard, integrating and standardizing several patient forms and communications to simplify management and operations.

Ethos Factory has developed several aspects of the new brand identity, here are some categories of the work we produced:

Corporate Identity
Logo; Stationery; Patient forms

Corporate communications
Promotional materials

Retail graphics
In-office signage; Posters

 

Mobile first Website design

How is your website performing when accessed from a mobile device? Is the load time optimized for cellular data networks? Is the site navigation suitable for touch-screen? These are only a few questions that you should consider when evaluating your current site.

Visit Livzey.com

One prediction is that “in 2014 mobile internet should take over desktop internet usage.” Whichever way one analyzes the mobile usage numbers, common sense tells us the percentage of mobile usage is significant and growing.

Visit THALASSA Capital

As important as it is to ask “How many use mobile devices?”, it may be more important to ask “How?” Is the type of activity that will lead people to do business with you happening on a mobile device? It may be that the demographic that has an interest in your product or service uses mobile devices more than the general population. And it may be that your prospective clients are more likely to explore, research, or follow shared links while on their mobile devices. The predominant mobile phone operator in Japan found that 60% of all smartphone data was used indoors, often while the user is watching TV or surfing on a more traditional computer. Analyzing internet usage habits can get complex pretty quickly. But let’s not miss the forest through the trees! In my opinion, it is a no-brainer. Just as people quit asking, a long time ago whether their business needed to be on the web in general, it is clear from the numbers and their trajectory that our web sites need to be usable on the mobile web now!

Visit Back to Balance

If your existing web site is not-so-usable on mobile devices, small devices like phones and tablets, there are a couple of ways you can go: rebuild your existing site, or start from scratch. It depends on whether you were ready for a change anyway. It may cost almost as much to rebuild your site so that it works on all devices as it would to build a new site from scratch.  If you are happy with your existing web site, we can rebuild it and you’ll save because we can skip the design and planning phases. If you want to make any significant changes while we’re at it, we’ll just start the process from design on up so you get the most for your money. If you want to have blogging capabilities on your new site, you’re in luck!

Visit Com.It.Es.

These days, blogging systems, like WordPress and Joomla! (known as content management systems), come with responsive frameworks built right in. So whether you want us to build you a blogging site from scratch, customize an existing template, or just set one up for you, costs will be reasonable.

 

A report in magazine form

iProspect is a leader in online services, and lots of time and know-how go into sharing best practices with its clients about navigating the complexities of digital communications.

Of course, many of us are interested in learning about how to understand these processes better, but who will have the time and patience to sort through a thick document full of technical terms? The answer for us was easy; turn the report into a slick magazine. The editorial design will make it easy for readers to be drawn into a very technical subject without feeling overwhelmed. The magazine was distributed digitally and in printed form.

Gianni Bulgari’s Enigma Watches

An innovative luxury brand, the brainchild of legendary Italian jeweler Gianni Bulgari, Enigma represents today a rare example of Maison D’Art of genuinely despotic nature, in the tradition of extraordinary brands of the past which today appear transfigured as modern corporations.

At Enigma, Mr. Bulgari’s involvement is total and dictates the development of each component, whether it’s a watch case or a store display, to his exacting standards.

It has been my privilege to help Mr. Bulgari develop several aspects of the new brand identity.

Corporate Identity

Logo refinements; Sales materials; Product manuals; Identity and advertising guidelines manuals.

Advertising

International Advertising strategy; Campaign development; Product photography.

Retail graphics

Window displays; Packaging; Retail graphics.