Some ideas for using graphic design and treated photos as artwork
I developed these campaigns for the Hilton Group with iProspect’s Fort Worth office. The challenge we to create something new and fresh for a group that deploys hundreds of online campaigns globally every month, and to do so for their most valuable brand Waldorf Astoria among other things. To make things more interesting I had to comply to stringent branding guidelines and was also given a short turnaround time, I am glad to say the client was pleased with the outcome.
For this concept site I developed the user interface, copy strategy, art direction, and all the graphic navigation elements . The site was produced with two programmers and was used as a prototype to illustrate the overall concept and simulate the shopping experience.
Click on the image to see some screen grabs of the site, you can also access the concept site here and navigate it. Please note that given the demonstrative nature of the site, most of the functionalities are mocked-up and only one collection and one product simulate the complete purchase flow.
This project began as a way to continue and expand our print experience in a time of Web and digital-based communications, an idea John Livzey and I pursued in a selfish way.
We put together book projects for the sheer pleasure of seeing our work presented and packaged in an appealing way. Of course, this is now possible with the advent of high-end digital printing and with the binding abilities of our friend Carlos Benitez at Global Media Network.
Ethos Factory has produced two prototypes books; first, a self-promotional piece for John’s exceptional photographic abilities and my rigorous art direction; the second is dedicated to the exotic cars owned by the late fashion designer Bijan.
The respective titles and .PDF file for download are listed below:
iProspect is a leader in online services, and lots of time and know-how go into sharing best practices with its clients about navigating the complexities of digital communications.
Of course, many of us are interested in learning about how to understand these processes better, but who will have the time and patience to sort through a thick document full of technical terms? The answer for us was easy; turn the report into a slick magazine. The editorial design will make it easy for readers to be drawn into a very technical subject without feeling overwhelmed. The magazine was distributed digitally and in printed form.
This identity study is for a Swiss-based dietary supplements company. During the development phase we narrowed the viable marks to three distinct marks, as it often happens the client choice didn’t coincide with our preference however here are both solutions. See which one is your favorite.
Briefing: To develop an identity that would convey the company’s scientific approach and solid research, also setting it apart from other competitors in the supplements segment which are often less sophisticated in their branding approach.
Objective: To create an identity that would be perceived as trustworthy as a pharmaceutical product from and established brand.
Creative line: Beaker
Creative line: Elements
This logo has such a wonderful potential when it comes to animation that I thought it would be fun to see it animated as a .GIF