Among some updates to their site Instagram has just released an updated version of their logo. Looking at the new mark seems to me that it’s in line with the current design trends mainly following what the current Apple’s iOS has established in terms of iconography.
When Instagram was launched I think their idea was to use a viewfinder camera as their icon to suggest the use and possibly the style of photography they intended for the audience to showcase. Much the same way vinyl records and turntables are used as visuals by DJ’s and producers to evoke that “old school” feeling in a time of digital streaming.
My question then is how much longer will Instagram continue with the viewfinder camera icon when it’s obvious that pretty much everyone posting to their site is using a phone-camera or a DSLR? In thinking about this, I quickly jumped to my Ilustrator and worked on a comp for the current Instagram icon as a phone-camera.
Conceptually i think the icon works well, i do however acknowledge that visually is too big of a jump for our beloved viewfinder camera icon to make.
Perhaps in a couple of more years!