After such a challenging year, the inspiration for this year’s illustration came from the nostalgic world of amusement parks and arcades.
Will it be a ride in the hall of mirrors, the tunnel of love? A haunted castle, or perhaps a roller coaster? While we have little say on what the new year will bring, it will be up to us how we respond to its challenges and opportunities.
Enjoy the ride then, we hope it will bring more laughter than screams, but that most of all we hope that it will be fulfilling.
We wish you a fabulous new year and the successful pursuit of everything you wish for.
The year for choosing, if it only came in a pill. The idea came to me thinking of the Presidential elections, an important event which increasingly focuses the word’s attention. I wanted to highlight the importance of this event without taking sides by simply emphasizing the importance of this moment in time. I hope you like my attempt and find the message compelling.
This illustration is available in print in a variety of sizes and finishes, contact me via Email if you would like to get a copy for yourself of to send as a present.
Happy New Year, make it count!
The keyline view of the finished illustration, here all the elements are visible
The empty page, everything starts here
The plastic blister with the alluminum back
The plastic blister with the alluminum back with logo pattern
The plastic blister with the alluminum back with logo pattern overlay
The back with the rendered pills with some lighting effects
The back with the rendered pills with some lighting effects with the headline
The back with the rendered pills with some lighting effects with the headline and other text elements
The pill shading is added for depth
The clear plastic blister thtat covers the pills is added
This identity study is for a Swiss-based dietary supplements company. During the development phase we narrowed the viable marks to three distinct marks, as it often happens the client choice didn’t coincide with our preference however here are both solutions. See which one is your favorite.
Briefing:To develop an identity that would convey the company’s scientific approach and solid research, also setting it apart from other competitors in the supplements segment which are often less sophisticated in their branding approach.
Objective:To create an identity that would be perceived as trustworthy as a pharmaceutical product from and as an established brand.
Creative line: Beaker
Creative line: Elements
This logo has such a wonderful potential when it comes to animation that I thought it would be fun to see it animated as a .GIF