The project came to be by way of a Milan agency that was looking for proposals for the rebranding of an Italian radio station popular for their pop music appeal.
Conceptually I wanted to highlight the eclectic appeal of the station, so the logo tagline for the presentation was as follows: Radio KissKiss, tutti i colori della musica. Which in Italian means: Radio KissKiss, all the colors of music. Which to me created a strong visual connection between sight and sound, given that a radio is not a visual medium.
The idea was to invert the second “Kiss” making it a mirror reading, opening the possibility of making the brand legible from different viewing angles. In doing so I was thinking of how the logo would work on stickers, an item very popular when merchandising for teenagers at sponsored events.
To present the concept I worked with the team to put together a small music video, we were dealing with music after all. The clip is made using stock footage we had, adding several elements in After Effects to complete the piece.